Pace Digital Services

Delivering an Experience that Meet the Needs of the Modern-Day Consumer

These days, buyers are more empowered when it comes to purchasing any product or services, not to mention high-value items like servicing their cars. Because they have search engines at their fingertips, they fully understand the world of auto repair. 

Not only how your customers research and find your shops is changing but also the way customers expect to interact with your business is evolving.

“Repair shops near me” searches are increasing. Your customers are now looking for frictionless experience – they want services to be faster, and convenient across all touchpoints. Cell phones are the first-choice device for all your customers. Whether it’s requesting a quote, scheduling appointments, researching, comparing, purchasing and payments, they want to be able to do everything online.

The question is “Can your potential customers find you when they are looking for auto repair services?”

Pace Software Can Help Put Your Repair Shop On The Google Map 

 

Key Digital Marketing Services

Search Engine Optimization (SEO)

Do you know the best place to hide a dead body? It’s the second page of Google!

SEO is essentially how well your website ranks when customers are searching for repair shops near them. It is the deciding factor of you being on the first page or second page of Google search results.

Studies have shown that the first five results on Google get around 67% of all clicks. That means if you aren’t on the top 5 the majority of your potential customers may not even see your business as an option when they are looking for services.

At Pace Digital we work on optimizing your website for SEO in line with Google’s algorithm (which changes every other day btw) and work on your listings accuracy, online reviews, social media marketing to help you show up on the top search results of Google when customers are doing these searches.

 

Search Engine Marketing (SEM)

Focused on Google Adwords, local search and maximizing value for money, this is a managed product with monthly reporting. Given that Pace Digital will also be managing your website, this means we can optimize sites for quality scores and conversion based on the results of the SEM campaign.

A good SEM campaign is one that brings in leads at a reasonable rate. At Pace Digital, we have developed a focus on keywords that target those who are nearing the purchase end of the cycle, rather than those who are just researching. This means fewer wasted clicks and more enquiries for your money.

 

Managing Online Reputation

As the auto repair industry operates in a highly competitive market with dealers performing the same services like brake repair, oil change, engine repair, inspection and preventative maintenance etc. at similar price points, you need to build your online reputation to stand out.

Online reviews play a key role in your prospective customers buying journey right from awareness stage to consideration to purchase as it:

  • Impacts your online search rankings – While ranking your auto repair shop, Google takes into account your shop’s star rating, total number of reviews and your response rate. So make sure to encourage your customers to leave a positive review on Facebook if they enjoyed working with you and reply to them when they leave a review.
  • Improves trust In an industry that lacks trust from consumers, ‘digital word of mouth’ in the form of online reviews and ratings is critical. According to online reviews statistics 84% of consumers trust online reviews as much as a personal recommendation.
  • Influences purchase decisions – 90% of consumers read online reviews before making a purchase decision. If your shop’s online reviews are not at par, your prospective customers will keep looking for other options.

Contact Pace Digital today to see how you can collect 100s of new reviews in a month and reply to all them in seconds. Yes, in seconds :)

 

Mobile-Optimized Websites

What percentage of searches are mobile device based? The answer is 58%, according to Google.

It’s important to cater to these mobile users. Otherwise, you may lose a significant number of potential customers. Also, if you are not aware, Google rolled out its mobile-friendly algorithm update in 2015. If your website is not mobile-friendly your business presence on search engines may get hurt as well.

Curious to know how mobile-friendly is your website? Let Pace Digital look at your site today.

 

Listings Accuracy

Listing accuracy is Google's method for determining whether or not it can trust a local business search result according to Moz.

 4 out of 5 customers lose trust in local businesses because they see incorrect or inconsistent contact details or business names online.

You need to make sure your NAP (Business Name, Address and Phone No) are consistent across all widely used business directories like Google, Yelp, Facebook, Bing, Apple and the list goes on.

At Pace Digital we have a professional listings management team to manage and optimize your listings across 100+ business directories with a guarantee of over 97% accuracy in (just) 30 days!

Want to give it a shot? We will ensure your listings are clean, up-to-date and there are no duplicates.

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