It’s February and love is in the air. This time of year is all about renewing relationships, falling in love, and doing something nice for that special someone. While you make your Valentine’s Day plans, don’t forget to think of your customers! With the industry growing so quickly, customers’ relationships with your auto services business are more important than ever.
Social media is an integral part of the daily lives of almost every American. According to a survey performed in January 2018 by Pew Research Center, the majority of U.S. adults visit various social media platforms at least once a day. When surveyed about their social media usage, U.S. adults reported Facebook is the most prevalent, with 74 percent visiting daily, followed by Instagram with 60 percent visiting daily, then Twitter and YouTube with 46 percent and 45 percent, respectively. In fact, social media is also an extremely powerful tool for connecting with these prospective customers and marketing your auto repair shop. Here are our top 3 reasons why.